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The advertising campaign is a marketing action aimed at doing the promotion and at broadening the notoriety of your product /service, your company, etc. The communication concept is declined on the adapted mediums ; so, the message can change and allow more or less possibilities according to the medium. A planning is also drawn up so as to define the duration, the period and the key places necessary for your campaign’s good progress. Example of mediums : newspapers, public hoardings, TV or cinemas commercials, brochures / folders / leaflets, mailing, etc. |