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	Attractive way of packing a product, allowing the optimization of sales and a visualization of this one by your public. The packaging is the first thing we perceive and it has the role to make us want to acquire it. Just like presents packaging, the external aspect has a decisive impact. Let us not forget that first impression is deciding and creates a more or less strong identity. Example : the packaging of a luxurious watch will not be the same as a packaging of washing powder.