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	The style guide is a working document which contains the whole data related to your graphic identity. It represents the basis of any visual communication. It actually is it who sets the rules with regard to the conceptualization, the creation, the positioning and the declension of your company’s or product’s identity on any mediums. A successful style guide is the guarantee of a good identification and understanding of these by your public. It allows to convey an obvious and strong impression which at once improves and dynamizes your company’s or product’s visual impact.